Saturday 19 Apr 2014
The Industry's No.1 Business Guide


Easter illustration of therapist

Not long until the next issue of Holistic Therapist Magazine is published… as always it will be full of business advice, industry news, opportunities and articles for your business and for you and your health.

To ensure you get your copy… head to the Subscribe page and choose the right subscription for you!

Remember if you have any news, case studies, and stories then please contact the team.

Have you joined our Facebook page yet? Maybe you prefer Twitter – we would love to connect with you and continue to help each other strengthen this wonderful industry we work in.

We look forward to hearing from you soon and Happy Easter.

We wanted to share this lovely email that we received last week from a happy reader… this is what makes what we do worth while, it was the very reason Jayson Firmager created HTM in 2010… thank you to Mary and to you all!!


Dear Editor,
I am writing to say just how much I enjoy reading Holistic Therapist Magazine. I find the magazine`s overall approach relaxed, inclusive, and very current. The articles are so informative and interesting compared to another Therapist magazine I subscribe to, and the topics are truly beneficial for us therapists who need support and guidance in this wide, diverse, and sometimes confusing, sphere of ‘Holistic’ therapy. Each contributor strongly shows just how committed and expert they are in their field, and I have found practically every article has prompted me to think deeper and differently about my area, which can only take me forward.
I hope to see your magazine to from strength to strength, and look forward to my next issue.
Kindest wishes, and a big thank you to everybody involved!

HTM cover issue 8

With winter almost here, what better way to spend a cosy warm break from work, than curled up with a cuppa herbal tea on a cosy chair with your copy of HTM?

Find out more about This Issue, and Subscribe, or get your hands on any Back Issues and stock up on your business knowledge for the festive season.


“Camexpo is THE practitioner and therapist event of the year.”  So says top women’s health nutritionist Dr Marilyn Glenville about the UK’s biggest event for complementary and integrated healthcare professionals – camexpo, which returns for its 11th edition on 5-6 October at Earls Court, London.

A keen support and regular speaker at camexpo for almost ten years – Dr Glenville is known for attracting standing-room-only crowds.  Indeed, such is her popularity with camexpo audiences that she is the only speaker to be hosting two Keynotes (‘Natural solutions to digestive problems and IBS’ and ‘Fat around the middle: Central Adiposity – why is it such a health risk?’) over the weekend show.

“It’s a privilege to be invited back [to camexpo] again this year,” says Dr Glenville, the former President of the Food and Health Forum at the Royal Society of Medicine.  “For two full days everything is under one roof – offering practitioners and students access to top quality seminars, workshops, and a wealth of supplement and natural product companies.”

Another speaker looking forward to returning to the Keynote stage is best-selling author, nutritionist, and founder of the Institute for Optimum Nutrition, Patrick Holford.  Unable to attend last year’s camexpo, he’ll be back with a highly-anticipated bang for 2013 – discussing “cutting edge genetic discoveries that makes the process of losing weight and staying young much easier” in ‘Weight loss – what really works?’ on Sunday 6 October.

“What’s great about camexpo is that you quickly get up to date with the current trends and developments in natural healing,” says Holford.

With 75% of 2012’s visitors citing keeping-up-to-date as their number one reason for attending, camexpo’s exceptional CPD-accredited training and education programme has certainly proved a big annual draw.  Renowned for providing dynamic, inspiration-packed content from some of the biggest and brightest names in the industry, this year’s line-up includes 22 free Keynote Seminars (in two Revital-sponsored theatres).

New speakers for 2013 include:

·        Professor Ingvar Bjarnason – lead gastroenterologist at London’s King’s College Hospital

·        Miguel Toribio-Mateas – chairman of BANT and clinical director of The Optimum Health Clinic

·        Penelope Quest – bestselling author of Reiki for Life, Self-Healing with Reiki, and The Reiki Manual

·        Henrietta Norton – co-founder of Wild Nutrition

·        CAM Coach Mark Shields – founder of The Life Practice Group

·        Dr Jane Buckle – creator of the ‘M’ Technique (a method of gentle, structured touch suitable for those with special needs or dementia)

·        Naturopath Andrea Jacobs – presenting exclusive findings from new clinical research into inflammatory health treatment regimes

“camexpo is an important date in my diary as it is a chance to meet practitioners from all over the country and catch up on latest developments in an industry very close to my heart,” says neurologist and nutritional consultant Dr Natasha Campbell-McBride, who previously appeared at camexpo in 2010.

Perhaps best known for developing the GAPS (Gut And Psychology Syndrome) nutritional protocol, Dr Campbell-McBride’s 2013 Keynote will focus on ‘Autoimmune disease in children and adults’.  Outlining why she believes that autoimmune conditions, including diabetes type one, rheumatoid arthritis, multiple sclerosis, interstitial cystitis, nephropathy, and lupus, are becoming more common (over 200 conditions have been identified to date), she’ll discuss what causes these conditions, and how they can be prevented and reversed.

Having dedicated the past few years of his career to the research and support of individuals with auto-immune conditions, Nutri-Link’s head of technical services Antony Haynes will also be offering his views (backed by case histories) on a ‘Route to Resolution’ from auto-immune conditions. (Haynes and Dr Campbell-McBride will both be appearing on Saturday 5 October at 11.35am and 12.40pm respectively.)

“The audience at camexpo is always a fantastic one,” says Haynes.  “I’m so looking forward to presenting a sequel, as it were, to the auto-immune conditions that I talked about last year, but this time a year on.”

According to Haynes, these conditions are the cause of nearly a third of the world’s illnesses requiring long-term medical treatment.  Describing what some of his patients have done in detail, to achieve freedom from their conditions (which include rheumatoid arthritis, multiple sclerosis and sarcoidosis), he aims “to show that there may be a complementary route for patients, to their existing medical treatment, and one that can prove to be extremely successful and life-changing”.

Returning speakers include Elke Theuwissen, who’ll be presenting new research into how Vitamin K2 (menaquinone-7) shows benefits for bone and heart health; Dale Pinnock, who’ll be offering ‘Culinary approaches to cardiovascular disease management and protection’; Expectancy’s educational director Denise Tiran; ANH founder Dr Rob Verkerk; the CMA’s president Jayney Goddard; naturopath Daniel Baden; Outstanding Achievement Award winners (at camexpo 2011 and 2012) Meghan Mari and Rachel Fairweather from the Jing Institute of Advanced Massage Training; Margaret Coats and Hazel Russo, with the CNHC’s annual regulation update for professional practitioners; and Robert J Marshall – founder of Premier Research Labs (a leading US manufacturer of toxin free, living-source nutrition and cellular resonance products) – discussing ‘Firing up energy systems in the body’.

“At Premier Research Labs we have long worked under the premise that if you have healthy bio-energetic and musculo-skeletal systems, you will have a solid foundation to get people to a point of optimal health,” explains Marshall, who believes that physical and cellular degeneration and reduced physical activity can age us prematurely.

Focusing on bioenergetic systems in the body and mitochondrial health (mitochondria are structures within cells that convert the energy from food into a form that cells can use), he’ll share insights on biophoton energy, cell frequency, and the impact of toxins and non-nutritive excipients (bulking agents or fillers) gained from over four decades of research and clinical experience.

“I’m confident these [methods] have the ability to really transform how clinicians go about providing healthcare to their clients and patients,” he concludes.

“The seminar speakers are always highly informed, passionate and inspiring – I’m looking forward to camexpo 2013!,” says Michelle Rodrigues from EARTH therapy, just one of thousands of practitioners, therapists, CAM students, and health store buyers  preparing to revisiting camexpo again this year.

To register for a visitor pass to camexpo on 5-6 October at Earls Court, London (which includes entry to the Keynotes), please visit  (and use priority code camx599 to register for £6.50).

Do you already have your issue of HTM? You can subscribe online…


Dear Therapist,

Woohoo! Jump for joy at the thought of this beautiful season… It’s summertime! I love the unpredictable nature of the British weather… the anticipation of sunshine is always accompanied by the same warmth in the smiles of people passing by. There is a unique vibrancy and soulfulness in the air and this positive energy is shared with the clouded skies of silver, because we all know that the sun will show itself soon enough.

… And what better way to enjoy the random showers of sunshine than camping with your family (page 50). It is the perfect opportunity to visit a day spa or a retreat, and revitalise your body, mind, heart and soul… check out our great reviews this issue: Jan heads to the Homefield Grange (page 44), Yvonne visits Deer Lake Lodge (page 65), and Kate reviews facial reflexology (page 64). We have plenty more for you and your health as always.

…But as you all know, Holistic Therapist Magazine is the industry’s number one business guide, and so we have heaps of advice and tips for you to continue to flourish in your business, and reinforce the industry as a whole, so that together we can share the benefits of holistic therapies and lifestyles!

We revisit advertising with an article on writing effective flyers (page 24), as well as offering some words of wisdom from Louise Jensen (page 22) and Mark Shields (page 23).  From advertising advice, we head to Marketing on a Shoestring, expertly written by Rachel Fairweather (page 26). Jonathan Pollinger sheds more light on the world of social-networking, focusing this issue on the business website, LinkedIn (page 16)… And one of my favorite news pieces this issue has to be that written by Doctor Stephen Hopwood (page 13).

Enjoy journeying through this issue of HTM, and remember I am just an email away on So if you have a product or book you’d like us to review, or an interesting story or case study please do contact me.

Warmth and love this season

Jordan x

Managing Editor



Cover credits;


Model: Sarah Parker

Stylist: Daniella Jukic

MUA: Jolina O’Hair

For the Professional Pix feature in Issue 2, the three judges got to try three more products of my choice, and the fun bit is that I get to try them too!  Here is what I thought about them…

Thanks to contributors Karen Watkins, and Tracey Woodward, who are our permanent judges, and thank you to Louise Glover, who was our guest therapist judge for issue 2.

See my verdicts below and my out-of-five star ratings:

Manuka Honey Bar, Energy   3.5* [three and a half stars]


I wish I wasn’t about to type this… too late – I’m a chocolate lover!  There, I wrote it.  I have weened myself off the lovely brown stuff recently, but whilst I sit here typing, I am salivating at the thought of a bar of gorgeous chocolate.  The point I am trying to make is that I am not really good with ‘bars’ of any other nature… so I am ashamed to say I held an instant prejudice against the honey trap.  I found the taste quite strong, and so ate a small piece at a time… I really did feel the boost in energy from just a small amount.  I grabbed the rest of my bar one morning rushing my son to school ( Mondays, we are always cutting it fine – I don’t believe in alarm clocks you see!), the rest of the bar nourished me as a filling morning snack… didn’t have time for breakfast before I left.  I like the nutty textures of the bar, and once I got used to the none-chocolate taste, the honey was certainly sweet enough.

Frownies Facial Patches 5* [five stars]


Right, these little patches look a bit like flesh-coloured plasters [I usually wear plasters with pictures on, hence the detailed description].  I look youthful’ish for somebody approaching their thirty-second birthday, and like other parents have at some stage suffered a continuous nights of sleep deprivation. So if I’ve had enough sleep I look smooth’ish, but if I’m tired, squinting in the sunshine, or concentrating in front of my laptop, or reading a book – I frown.. you know that frown mark that looks like the number eleven, the one that laughs at your reflection in the  morning – that’s the one!  So my place of choice for this product was smack between the eyebrows in a bid to wipe the creasing grin off the number eleven.  The patch stops me from frowning, and so it avoids me from making my faint frown mark deeper.  I have worn these to bed [not too attractive - but better than tit-tape, which is what I used to wear across my forehead in a bid to reduce the eleven in the past].  These patches are easy to use, and to remove.  Something I failed to do one morning, as I accidentally left it on when signing for a parcel, so my patch was in full view of the postman… he probably thought it was a plaster.  I love these, I believe they work, they certainly make me stop frowning when I’m wearing them!

Sacred Sounds CD 4* [four stars]

£13 (+ P&P),

I first listened to this CD with my son – he is nearly four.  We relaxed on the rug, with crossed legs and closed our eyes.  I liked the bold sounds, and he was still and calm for a while.  Even if you are not a regular meditator [I'm not, but I am trying to do more of], then it is calming music to have on when you are doing something practical, where you can switch off your mind – like washing up, or even some types off therapeutic work.  It’s probably not a good idea to listen to this CD if you are driving or need to stay alert, as it does have a trance quality to the combination of sounds.

Issue two is available now… we have some fantastic new contributors, who you can read more about on our News Blog, there are features on confidence, branding, getting out doors, insurance, tax, legislation, a competition where one reader can win a business opportunity worth £200 courtesy of The Infinity Training Academy and Neal’s Yard Remedies, plus so much more… so get your copy via the subscription page… it’s just a click away!



Cover Model: Satu, Photographer:

Trying to grow older gracefully in our world of knives and needles is a very difficult task indeed. I refuse to succumb to the barbaric nature of a nip here and a tuck there. Plastic surgery has a strong history, but nowadays the once-taboo subject is so accessible that with the motto ‘prevention is better than cure’ in mind, people as young as twenty are indulging in anti-aging solutions, not to mention the plethora of other treatments and procedures available on speed dial.  So, if you too, refuse to digest Botox for breakfast or fillers for lunch, but still want to fight back at the aging process, gracefully of course, then read on. I apologize in advance for the shameless but scarily apt references to animals, and hopefully the only creature you will be compared with this year will be a spring chicken.

Bull in a China Shop: Sophistication doesn’t make you look older – just more refined! So walk with elegance, and avoid swearing. You can’t get grace from an injection!

Rat Teeth: To prevent gum disease, brush twice daily, floss daily and use antibacterial mouthwash. Remember coffee, wine, curried-food and cigarettes are all guilty of staining teeth… not to mention smelly breath.

Mutton dressed as Lamb: Remember it’s not what you wear but the way that you wear it. Dress according to shape and personality rather then showing off lots of flesh. If you overdo it, you will have the adverse effect – and that goes with the make-up too! Wear shades that suit your skin tone, that enhance your best features.  Take a leaf out of Emily-Rose’s debut book ‘How to look pretty not plastered’ proving that less is more.

Cow Udders: Breast tissue loses elasticity with age or dramatic weight loss. Do pectoral exercises to build the muscle beneath the tissue, giving your breasts a firmer appearance. Be confident, maintain good posture and buy a well-fitting, supportive bra. If you need extra padding then there are lots of gel and plunge bras at all good lingerie stores. You really don’t need a to be sliced open and stuffed like a turkey in order to create a nice, youthful silhouette.

Rhino Skin: As we age our skin loses collagen, thus elasticity, and as a result it sags and wrinkles. Drink lots of water and moisturise regularly. After a warm shower, blast your whole body with freezing water – closing pores, locking in moisture and firming skin. This technique is also used to combat dreaded orange-peel skin.

Crows Feet: Lines around the eyes and mouth are likely to be worse if you are a smoker. Smoking forms lots of toxins in the skin, making it thinner and duller. Lines are created by the constant pulling on cigarettes. These lines are also referred to as laughter or expression lines – they add character to a face, unlike Botox. Drink lots of water to flush toxins out, and use natural eye cream before you go to sleep so that it gets working throughout the night. Avoid squinting by wearing sunglasses on a bright day – or wear your prescription glasses when needed. Stop smoking, but keep laughing!

Cats Whiskers: As the years add up, hair seems to randomly sprout from your face – don’t use a razor – it will only grow back thicker and darker! Waxing can thin the skin, making it more prone to line development. I’m personally a fan of threading – I get this done on my eyebrows once a month, you can also get your top lip, chin and the rest of your face threaded too.

Panda Eyes: 
If you are not getting your eight-hour recommended sleep, then you will have tired, dark or ‘old-looking’ eyes. Put sliced cucumbers on your eyes to reduce puffiness, it cools your eyes and reduces the appearance of tiredness and black circles. I personally know three people that have had their ‘bags’ surgically removed from under their eyes – the recovery was shocking – and they still look tired after a night out – pointless!

Pig Guts: You get out what you put in – so try and limit refined sugars and junk food. Don’t diet or deprive yourself of a sinful pleasure – just try to be moderate. A balanced, healthy diet, including lots of water, fruit and veg will do wonders for your skin. Be moderate with your alcohol in-take too – hangovers instantly age the appearance of skin.  Ensure you read Karen Watkins’ column per issue she has great knowledge and advice on nutrition.

Zebra Face:  More lines – and uneven skin tone! I use Bio Oil instead of a moisturiser – it evens out skin tone and reduces scars and blemishes, it is also said to have an anti-aging effect. I suffer from a deep frown mark – and after trying different creams and even sleeping with tit-tape on my head – I came across the perfect solution for a roadmap face. Frownies are adhesive patches that you place on the troubled area, the results are amazing – the patches re-educate the skin not to create the line… I chose them for the judges to try for this issue’s Professional Pix… read Issue 2 for their verdicts.

Turkey Neck: Stop neglecting your neck – moisturise it, put a face pack on it, and do neck stretches. You can detract people’s eye-line away from the troubled area by wearing a necktie, low-cut top or necklace with large pendant.

Sloth: Be more active by walking instead of driving, or running up the stairs. For all you mums’ out there – pelvic floor exercises will prevent incontinence as the years clock up. Exercise not only increases your fitness levels, and burns fat – but it also gives you a natural all-over glow and feel-good factor.

Raccoon Stripe: Cover your grey hair with low lights – lighter shades running through your natural colour lift your skin tone, giving you a fresher appearance. Avoid block colour and dramatic changes.  Have your hair regularly restyled to inject freshness into your overall look – long hair can drag your face down and make your features look gaunt – so go on, try the chop.

Leopard Print: I’m not talking lingerie – but Liver Spots! Also referred to as Age Spots, these small brownish skin pigmentations are due to over exposure of sunlight, and are a sign of high levels of toxins in the skin. The skin is the largest organ on the body and we need to look after it! To avoid Liver Spots, wear a high factor sun cream – try a spray for ease of application. Also avoid the peak time of sunlight – usually late morning to mid afternoon. If you notice major difference in your skin pigmentation, especially in areas other than your shoulders, face and backs of hands, then you should seek medical advice.  Read Louise Spikings’ feature on getting sun exposure in a safe way in Issue 2.

Surgery for health reasons is advisable, however when it comes to cosmetic surgery – you just don’t need it, and neither do I!


Illustration: Ara Eden Lee

Holistic Therapist Magazine has a regular news article on ways that you can gain repeat business as a practicing professional.  Here are a few extras that are not included in Issue 1, but that are perfect for the first few months of the year to encourage your customers to keep coming back… 

In January share vouchers: This can be anything from a free treatment bolted on to a paid treatment, to discount off a course of treatments.  Most people find January challenging, as they have had to step back on the fast track of life and work, after a festive break with family.  This thoughtful gift can lift spirits, encourage them to focus on their wellbeing and at the same time create loyalty from them hence return business.

In February spread romance: Provide a gift for visitors on February 14th.  This could be organic chocolate or a rose scented candle, anything that could add a touch of romance into somebody’s life.  If you tell your January clients that if they book in advance for Valentine’s Day, they will get a free gift then they have plenty of time to book for themselves, or for a friend.  It is advised to take advantage of the New Year sales, as late January will be an expensive time to shop for any appropriate romantic gifts.

In March celebrate Mums: There are some super Mother’s Day ideas in Issue 1 of the magazine.  You can also do a simple offer for this special occasion… if a client books their next treatment in advance then you can offer them a half price gift voucher for their mother or mother-in-laws.  This way you are securing two follow-up visits.

When it comes to running your own business it is inevitably that you will have to speak lots on the telephone, whether calling clients or colleagues or answering calls for bookings.  You are not always going to feel like talking to people, however it is vital that the person on the other end of the phone feels that your focus is 100% on them and that conversation.


  • Smile while you are speaking
  • Listen and answer any questions
  • Be Prepared for important calls or phone meetings with notes that you can refer to, and add to throughout the duration of the call
  • Remember names and ask politely for the caller to repeat any information if you did not hear the first time
  • Try to keep the call to a sensible duration
  • Focus on the conversation and the details
  • Embark on new calls especially business related calls with a positive frame of mind
  • Answer all calls with the thought that it maybe a potential new client
  • End each call having received contact details and with a warm goodbye
  • Avoid putting your caller on speaker phone without their consent


  • Eat whilst talking, including chewing gum or picking food from your teeth
  • Watch TV or be distracted
  • Have a three-way conversation, if you do need to say something to a third party, then ask the caller to excuse you or put them on hold
  • Swear
  • Slander any third party even in jest
  • Speak with the phone lodged in-between your neck and shoulder


Illustration: Ara Eden Lee