Monday 22 Dec 2014
The Industry's No.1 Business Guide

Jane Sheehan

Jane Sheehan discusses the relevance of CPD in holistic therapy

When I first started doing reflexology and foot reading, Continuous Professional Development (CPD) was something that your accountant did.  A professional belonged to a professional body and to remain a member, they would have to show that they had continued their development through a formalised system.  This was such a tradition that even HM Customs and Revenue recognised CPD, thus allowed tax relief.

More recently, holistic therapy associations have recognised the value in having a formalised structure for CPD…  But is this “a good thing?”

As a provider of a CPD course, I have found that each of the associations apply different criteria when assessing a course for accreditation.  There isn’t a uniform standard.  One of the associations, with whom I am now accredited, required so many additional things from me that I had to spend an extra six hundred pounds over and above the accreditation fee before my course was accepted, yet other associations had accredited the same course without these additional requirements.  As a result, I can only assume that members of that particular association will be seeing the cost of attending an accredited CPD course rising.

Another association offers CPD points not just for attending an accredited workshop, but for other activities related to improving your business, such as spending an hour considering your business strategy – things that would be very hard to prove that you did or didn’t do, and therefore open to abuse.

Indeed, some professions request such stringent adherence to their CPD requirements from their members that the required spend before even allowing a client to be touched could frighten off any new members.

However, as a therapist who loves her subject, I hardly notice the requirements for CPD.  I love learning and attend several courses a year just because they seem interesting to me.  I am continually updating my practice with what I’m learning.  I’m wondering whether it’s even necessary to formalise CPD given that I do all these activities out of a joy for learning more about my subjects.

I started to wonder why we needed a formal CPD system at all!

Then something changed.  We started to read more and more attacks in the media aimed at non-allopathic practitioners such as homeopaths, traditional Chinese medicine practitioners and so on.  Given though we have a formalised CPD system and recognised qualifications, it is much easier to present evidence of competency and training against such attacks.

As a result, I’m proud to say that my foot reading workshops attract CPD points as follows:

  • Association of Reflexologists – 2 per hour to a max of 10 points,
  • Federation of Holistic Therapists – 5 points per day and 5 points for the elearning seminar,
  • Irish Reflexology Institute – 50 points
  • Reflexology New Zealand – 4 CPD points per year for the elearning seminar.

Some other associations offer CPD points for non-accredited courses too.

If we accept that there is a need for CPD, then why can’t the different bodies standardise CPD requirements and the points in order to present a more credible image of the profession?

vicki lord

Author of Sole Trader: The Holistic Therapy Business Handbook, Jane Sheehan shares words of wisdom on how to divorce-proof your business

You fall in love and you think it will last forever… However, please take these words of advice: Think about the worst-case scenario and plan accordingly.  One of the biggest reasons for businesses to fail is due to divorce.

To divorce-proof your business, make sure you don’t make your lover your business partner.  It may be very tempting, but in business, it’s best if there is only one boss and even better, if that boss is you!

If you’re setting up a Limited company, then there may be reasons why you want your lover to be a director and have shares in your company.  If this is the case, think very carefully.  If you were to split up, just making them a 1% shareholder would mean that you have controlling interest in the business, and you would still be able to operate and wouldn’t be liable to pay over all your money to what may essentially be a silent partner.  However, if you were to make them a 50% shareholder, how would you resolve any disagreements and what would happen if you could not reach an agreement at all?  How would your business fair in this circumstance?  Seriously, take some good legal advice and hire a great accountant.  You can’t afford to get starr-eyed if you want your business to survive.

Set up a separate bank account for your business, with only you as the signatory.  If the worst happens, your soon-to-be-ex-partner won’t be able to empty all your coffers of cash.  Your business will still be able to flourish when your relationship is floundering.

Consider drawing up a pre-nuptial agreement which stipulates what would happen to the business if the worst was to happen.  Whilst this may not be legally watertight it does show your intent at the outset, and if you both sign it, this will carry some weight when considered at time of divorce.

I know of one business where the couple had divided up their skills and agreed which tasks should be tackled by whom.  However, once divorced, they went their separate ways, the person left holding the business realised that they did not know how to do some of the essential tasks in their business.  They’d relied so much on their partner doing these chores that they did not have the skills or knowledge to take over this part of the business.  Make sure that even if you delegate, you at least know what is being done and how it is being done so that you could take over if necessary.

Interesting statistics relating to divorce:

  • More than one third of Fortune’s “50 most powerful women in Business” have a stay at home man
  • In 1993 there were 300,000 marriages and 165,000 divorces in England and Wales.  In 2010 that reduced to 241,000 marriages and 119,589 divorces.
  • Divorce rates in the UK have gone down by 27 per cent when compared with 1993 and applications for divorce by women in the first three years of marriage have gone down by 51 per cent.
  • The number of divorces in England and Wales in 2010 was an increase of 4.9 per cent since 2009, when there were 113,949 divorces
  • The divorce rate rose in 2010 to 11.1 divorcing people per thousand married population from 10.5 in 2009
  • 22 per cent of marriages in 1970 had ended in divorce by the 15th wedding anniversary, whereas 33 per cent of marriages in 1995 had ended after the same period
  • The number of divorces in 2010 was highest amongst men and women aged 40 to 44

Source: Office for National Statistics

Image credits: Appeared in print version of HTM

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vickilord.co.uk

lucyjaynemakeup.co.uk

holistic therapist

Not long now until camexpo 2014: We have lots of posts about the event, so have a look around the site and remember HTM have teamed up with camexpo to offer therapists a fantastic opportunity to take part in the Business Clinic.

The Business Clinic runs over both days with following experts in their fields:

  • Geoff Simons:The Private Practitioner – is there any help out there?
  • David Balen: Risk management for you and your business
  • Olga Agbaimoni: Everything you ever wanted to know about social media and your business… but were afraid to ask!
  • Mark Shields: Top tips on how to run and sustain a successful practice
  • Meghan Mari – Jing Institute: Tried and tested top tips to kick start your massage business
  • Dr. Marilyn Glenville PhD: How to build a successful practice
  • Jane Sheehan: How to be an expert in your field

For more information on the speakers and experts click HERE, and see you at Olympia camexpo 2014.

 

 

sole trader book cover

Here’s hoping you are enjoying the festivities, family time and fun that comes along with a long Easter weekend…

Have you grabbed a few moments to read a good book? When it comes to reading – you can not only fill your brain with great ideas, but also count your reading time towards your CPD hours… So let’s talk business! Here are six good business books that will make your Good Friday even better:

NUMBER 1: The 4-Hour Work Week: Escape the 9-5, Live Anywhere and Join the New Rich [Paperback] BY Timothy Ferris

NUMBER 2: Sole Trader: The Holistic Therapy Business Handbook [Illustrated] [Paperback] BY Jane Sheehan

NUMBER 3: How to Start a Home-Based Massage Therapy Business [Paperback] BY Shirley L.Philbrick

NUMBER 4: The CAM Coach BY Mark Shields and Simon Martin

NUMBER 5: Business Practice for Therapists by Nicola Jenkins

NUMBER 6: Business Management for Hairdressers and Therapists (Professional pathways series) by Ms Susan Cressy

Grab these reads and more on Amazon.

 

So we are finally here… the very first issue of Holistic Therapist Magazine has gone to print and is in the process of distribution to working, and studying therapists, and holistic professionals.  The Industry’s No.1 Business Guide offers business content, as well as news and features especially for you and your health.

Issue 1 includes how to advertise without splashing the cash, how to do your own PR, how to set up a Face book business page, case studies from therapists like yourself, features on pregnancy, relationships, New Year and products for you, your health and your business.  The editor chooses five pairs of shoes for style and comfort, she interviews Made in Chelsea actress Funda Onal on her holistic lifestyle, and she gets her feet out to be read by expert foot reader Jane Sheehan… there is so very much more.

Issue 1 is out now, so grab your copy and begin the year with a boost to your business.

This cover was shot by photographer Tim Platt of model Satu Suominen

Editor’s full Foot Reading 

Baring My Sole (the full un-edited version)

Hello there, I’m Jordan – the editor of Holistic Therapist Magazine.  In the very first issue of the mag, I expose my rather unattractive feet so they can be analysed by foot reading expert Jane Sheehan

Here is the full reading, with my thoughts too…

Jane Says:  Based on the width of the right foot being wider than the left, you are very hard working but not working as hard as you used to do.

I Say: At first, this made me think – this isn’t me – I work bloody hard!  But the truth is I have changed the way I work compared to the way I used to.   I have realised that in order to be as productive as I know I can be, I need to have a balance, which means sleep, food, recreation, and taking general time out to do things I want to do or just to get a change of scenery.  I tend to do this when I start to feel stressed and run down, so perhaps I leave it a little too late sometimes.  I used to stay up all night working, but this was counter-productive as the next day I was utterly useless, it is way better to have some wind down time, rest fully and steam at full pace the next day.  So full marks Jane – this is right!

Jane Says: Your toe pad and tip of toe shape mean you spend a lot of time in your head, thinking, mulling things over, more than people give you credit for.  When you do express your ideas you remember to phrase it diplomatically.  You’d be mortified if you said anything to offend anybody.

I Say: This is so true!  I am a joker, so I’m not sure if I am perceived as a deep thinker, but I think constantly, so much so I dream every night.  I am diplomatic, but I still try to express my opinion, as I’m not one to sit on the fence.  My conscience wouldn’t allow me to hurt somebody’s feelings – intentionally anyhow.  I have taught myself to stop and think, as I generally just speak my thoughts, luckily my thoughts are not often horrid – I don’t have much internal monologue and I am never not thinking… I am actually looking for a therapy which helps me switch off mentally – my mind still sways during yoga and Pilates, and I’m one of those annoying chatters though massage.

Jane Says: The gap between the big toe and second on right foot but not on left means that in the past you had delayed reactions to things.  Logic and emotions were working separately.  So if we put you on the spot and asked you to help us on Thursday, you would say “yes”, then wake up the next day and think “Oh no!”  Why did I say that, I wish I’d said this instead!

That was in the past – you were best if allowed to sleep on decisions to allow logic and emotions time to connect, but now something has changed.  You’ve no longer got this delay.  You are better able to make immediate decisions and stick to them.  You’re procrastinating much less now than you used to.

I Say: Procrastination is a fear of mine, I am a Cancer, and I think this is a trait of my star sign too – so I need a lot of self-motivation and energy to counteract it – it is good to know it is working.  I used to say ‘yes’ to everybody and everything [almost] because I like being nice but I soon realised that there is a fine line between being kind and being taken for granted, and then I would feel like a martyr  – certain situations have made be change… I’ve always been decisive but perhaps used to cater my response for other people’s benefit and not mine… It is good to be able to say ‘No way Hose!’  I am very emotional and very logical – but if those are both needed at the same time, so help me!

Jane Says:  You have elongated second and third toes, so you have natural leadership qualities (not dictatorial) and if you’re not in a leadership role you’ll become bossy!  You also have a lot of drive and determination that you can do twice as much as the next person given the same time and resources.  Given the leadership qualities, this is going to be your learning curve in life – how to delegate.  You don’t like to delegate because they can’t do half as much as you can do given the same time and resources!  Once you learn that it’s your skill and not theirs and allow them extra time and resources then you’ll have cracked it!

I Say:  Firstly, I have to laugh at the word ‘elongated’ – long [excuse the pun] gone are the days when I thought perhaps my feet would become feminine or pretty ;o)… I was probably bossy to my two younger brothers as a teenager, but luckily I have put myself into roles that mean I can demonstrate my leadership qualities – I agree that I’m not dictatorial, and thankful for it.  I like to level with others and get along with people, but no doubt my son and husband have had a taste of my bossiness.  My mum used to say when I was younger that I am the only person that she knows who can do a hundred things at once and do them all really well.  Born in the year of the Monkey, I think I’m just a Jack-of-all-trades and a master of none ;o).   I’m starting to learn the delegation thing – and it feels good, especially when you can see that your leadership and training has taught somebody a useful skill, and most importantly that I’m not the only one who can do the job… even though I can probably do it more efficiently ;o) I said I am learning!

Jane Says: You have a gap between the second and third toe on the right but not left foot.  So in the past you were keeping your emotions out of it in order to get things done.  Sometimes this can mean the need for detachment in your working life, but I think in your case it means that you weren’t enjoying what you were doing and just had to get on with it.  The good news is that now something has changed and now you’re enjoying what you’re doing much more.  You’re putting more of your passion into what you are doing now than you were doing in the past.

I Say:  This is the case generally actually. It is my zest for what I do and my passion that gains results, and I do compartmentalise my work from my home life and as previously mentioned – I’m emotional and logical and great at both when they do not mix, so my self-awareness at the grand old age of 31 and a half makes me separate them.

Jane Says:  You have a lump on your second toe, which indicates that currently, emotionally you are holding in your feelings.  If you don’t say anything, how is anyone going to know?

I Say:  Not sure about this little gem… I guess it could be anything big that is perhaps suppressed or something smaller – I tend to bury large things as I am very sensitive, it means I can do that thinking thing I do so well, and process any hurt or annoyance gradually.  Smaller things annoy me, as they are generally so insignificant that I can use them as an emotional gateway, whilst still ignoring the real issue.

Jane Says: The width of nail on second toe tells me that you’re sensitive.  You don’t just hear what is said, you hear what is not said, you’re listening behind the lines.  So along with this sensitivity is also vulnerability because you know more than maybe they want you to know.

I Say: This part is true. Yes, I’m sensitive – it has taken me a long time to accept that this is okay.  I love words, and they are so powerful when uttered with an emotion… words have often been the cause of my emotional bruising, or ‘unspoken’ words.  I never forget what and how something has been said especially if it has upset me.

Jane Says: The shape of third toes on both of your feet tell me that in terms of what you are doing, you’re very focussed.  If you set out to do something you see it through and you won’t easily be knocked off course.  You like to see results.

I Say: I love to work from the concept of something and see all of the elements materialise into a final product – that’s why I love being the Editor of Holistic Therapist Magazine.  If somebody or something tries to knock me off course, it only makes be more determined.

Jane Says: The gap between your fourth and third toe on right foot, but not left, indicates that in the past you would deliberately compartmentalise private life separate from what you were doing.  You aren’t doing that so much in the present.

I Say: I do this, as mentioned above, but maybe I used to do it more.  I guess I’m older, wiser and braver – I’m also a wife and mother, and because these are big roles in my life there is probably more crossover with these and my work.

Jane Says:  There’s a curve and tilt of fourth toe on the right foot, this only tilts on fourth toe of the left.  So in the past you would want to hang around people you’d known for ages but you’d also be dying to meet new people.  The two energies are working together so I think that means that you wouldn’t have networked a room unless you had someone with you who you knew well.  Now something has changed and now you don’t feel the need to hang around with people you’ve known for ages, you have more confidence to network on your own and you can now spot when a friend is turning from friend to frenemy and are able to cut them loose whereas before you’d have seen them as all the memories you’d built up rather than noticing how they are changing.

I Say:  The last part of this so true – there are people that up until recently had a more significant role in my life simple because I felt there had been history between us, despite having a testing relationship now – I am happy to keep these kinds of ‘friends’ at a distance.  I have learnt that if a person puts you down unnecessarily or if they make you feel negative then that person is not your proper friend – he or she is a pseudo-friend.

Jane Says: The little toe is on the side.  It is hidden on right foot, but on left is visibly on its side.  In the past you were a covert rebel – you’d do the window dressing to appear to be doing what’s expected but breaking all the rules behind the scenes and getting away with it.  Now something has changed and you no longer hide the fact!  You don’t mind being overtly unconventional, rebellious, my way or the highway!

I Say: I guess I have reached the stage where too many people have in some many words told me I am unconventional, so I guess I have had to roll with the flow of that or else I would be trying to be something I’m not.  I think I’m more conventional than people think I am, but yes I certainly have a rebellious side to me, which has always been there, even if it was in hiding.

Jane says: The drop shape on toe pads of the second, third and fourth toes indicate that you are currently over-thinking about what you’re doing, how you’re feeling and about those who are very close to you.

I Say: This is probably what I do always – I think of others a lot, I worry for their worries – but I’m better than I used to be.

Jane Says: The necks of toes are seen from plantar view, so you’re very expressive about beliefs, attitudes, ideas, emotions and what you’re doing but less open about private life and plans for the future.  If you’re feeling insecure (not that you are at the moment) you would not be willing to discuss it, you’d just get on with it.

I Say: I am very confident with strangers and chatting and making people feel relaxed, but when it comes to my private feelings I keep them to myself, I am too sensitive and also do not like loosing face or being emotionally vulnerable.  If I bottled things up for too long it comes out at some point, but I write poetry or sing [not very tunefully] and that is my catharsis for deeper emotions, exercise also helps if I am struggling with an emotional situation.

Jane Says:  The blister and where it is on back of heel indicates that in the past you were going through a stage where you were clashing with someone else over your ideas about what you thought you wanted to be doing and how you would move forward and take the next steps.  These ideas would have had an impact on your sense of security too.  So clashing with someone else over these issues would have given you rather a lot of emotional friction.

I Say:  This could be a couple of things, but they are quite personal, so in true form I shall keep them to myself.

Jane Says:  The great news is that the undersides of your feet are fairly unblemished so you aren’t experiencing any major issues right now.  Nothing much is concerning you and you’re going with the flow.

I Say: I like going with the flow, things happen naturally, life is spontaneous and you can hone in more easily on priority.  I do however plan for some things and once all is organised I can continue my flow again.

Jane Says: Hope you enjoyed your reading

I Say:  Thanks Jane, it has been so interesting and I can see how foot reading can be used as a therapy for patients to become self-aware and prepare for situations with this knowledge about themselves.  It is also lots of fun and quirky.

To all of HTM readers, there is an opportunity to win one of Jane’s books, ‘Let’s Read Our Feet’, all details are on Editor Fix, page 50 of Issue 1.  To learn more about Jane Sheehan and her skills, or to book a reading call 07739 802175 email Jane@footreading.com, or head to her site http://www.footreading.com

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