Sunday 23 Nov 2014
The Industry's No.1 Business Guide

Mark Shields

holistic therapist

Not long now until camexpo 2014: We have lots of posts about the event, so have a look around the site and remember HTM have teamed up with camexpo to offer therapists a fantastic opportunity to take part in the Business Clinic.

The Business Clinic runs over both days with following experts in their fields:

  • Geoff Simons:The Private Practitioner – is there any help out there?
  • David Balen: Risk management for you and your business
  • Olga Agbaimoni: Everything you ever wanted to know about social media and your business… but were afraid to ask!
  • Mark Shields: Top tips on how to run and sustain a successful practice
  • Meghan Mari – Jing Institute: Tried and tested top tips to kick start your massage business
  • Dr. Marilyn Glenville PhD: How to build a successful practice
  • Jane Sheehan: How to be an expert in your field

For more information on the speakers and experts click HERE, and see you at Olympia camexpo 2014.

 

 

camexpo

It is the countdown now to a fantastic annual exhibition… camexpo. Hopefully you have already registered and are attending on October 4th to October 5th 2014, at Oympia in London. If you are you will see the HTM team, and can even get involved in our Business Clinic… So what else can you expect at this year’s event?

On October 4th: You can go to a number of workshops starting in the morning onwards, including: An Introduction to Mindfulness for Bodyworkers with Jon Gee, Reflexology: supporting people with cancer, with Tracey Smith, Advanced Upper Body Treatment Techniques using Dynamic Angular Petrissage (DAP), with Paul Lewis, Fix in Six! Getting Results with Advanced Clinical Massage, with Meghan Mari, Bamboo facelift massage, with Sumita Singh, and Myofascial Release in Sports and Rehabilitation, with Ruth Duncan.

The free keynote seminars also run throughout the day in two theatres, and you could find yourself hearing pearls of wisdom from Dr Marilyn Glenville PhD, Dr Robert Marshall, Antony Haynes, and Dr Robert Thomas, to name a few.

On October 5th: There are more workshops for you to get your teeth into, including: Workshop in craniosacral therapy, with Jonathan Lawrence, Orthopaedic Assessment and advanced massage for carpal tunnel and RSI, with Rachel Fairweather, Freeing the front – hands-on techniques for emotional balance, with Annalisa Zisman, and Scanning the Physical and Energetic Body, with Jan Trewartha.

The seminars also run all day in both theatres, with speakers including: Patrick Holford, Dr Vanya Gant, Jayney Goddard, Mark Shields, and Dr Deepa Apte to name again, but a few.

The days will be packed with so much more, including the Holistic Therapist Magazine Business Clinics, the rest area, speakers, and demo theatres.

For a full list of workshops on both days, with further information: Click here.

For a full list of Seminars on both days with further information: Click here.

 

snap

When you opt to go into a career as a therapist, probably the last thing on your mind when setting out in business on your own, is having a profile photo taken! But, with websites and online profiles it is a must – you cannot expect a client to want to meet you for the first time if you have no profile photo on your Facebook, or Linkedin page… therapists work with delicate subject matters, and many of holistic modalities involve physical contact and so it is important that your clients feel as though they connect with you before even meeting you… A photo, with a nice quote or short biography is a great way to achieve this.

You must also remember that you are the face of your business, and in this industry, as highlighted above, potential customers want to see who they are dealing with first… they want an image that they can trust and one that says they are safe in your hands, an image that portrays professionalism, and warmth in personality, and an image that says that you are qualified and worth the money… it is said that a photograph is worth a thousand words, and so it is vital that your profile image tells the story that you want it to; that is true and professional.

Some Dos and Don’ts for getting a perfect, professional profile pic follow:

  • DON’T: Upload a selfy to your webpage or business site.
  • DON’T: Add a photo that is ten years old.
  • DON’T: Add a holiday pic of you in your swimwear or sipping on a glass of wine.
  • DON’T: Add a photo of you practising your therapy… include this elsewhere on the website or profile.
  • DON’T: Go overboard on photoshop – a little tweaking is fine i.e. hair across the face.
  • DO: Make your profile photo a head and shoulders portrait photo.
  • DO: Get a good amateur photographer or pay a pro photographer to do a portrait photo.
  • DO: Ensure you look groomed; hair, natural make-up, an perhaps wearing your ‘uniform’ or brand colours.
  • DO: Ensure the photo is clear and good quality, either colour or black and white.
  • DO: Connect with the camera, eye contact is sincere.
  • DO: Smile, this isn’t a passport snap!
  • DO: Try and get your warmth and/or character across.

Here are some of our contributor profile photos that we love here are HTM, and are a great example of how a profile photo can be professional, but still interesting and engaging.

Good Example 1: Jayney Goddard: President of The CMA, this image is on her biography page of her website:

Jayney is smiling, and showing a warm and approachable side to her character, spelling out that she is a people person, and confident. The image is clear and she has eye-connect with the person looking at it.

the cma president

 

Good Example 2: Mark Shields: an author, speaker, holistic business professional, this image is on the author page of Mark’s book website: The CAM Coach:

Mark looks professionally dressed, and like Jayney, he is smiling – so warm and approachable. He has kept his glasses on in his photo, and this can portray a studious side, integrity or sincerity. He connects well to the onlooker of the image, and so it gives the impression that he can connect well with people.

mark shieldsGood Example 3: Louise Jensen: Freelance writer, Mindfulness coach, Co-creator of The Happy Starfish & Proprietor of Balancing Health, this image is used on her Linkedin profile.

Online profiles are just as important nowadays as your business website – your online image needs to be consistent, and Louise looks friendly, and kind in this image. She also looks like she has a sparky side to her character with her smile, and the touch of colour in the background.

holistic therapist

 

Keep your photos warm, professional, up-to-date, real, and ensure they reflect your character and therapy.

 

 

holistic therapist magazine

It’s summertime and time for yet another wonderful issue of Holistic Therapist Magazine… Read on to find out from the editor, Amy, what exciting articles are featured this issue. And if you still are yet to subscribe – your copy of Holistic Therapist Magazine is just a click away: SUBSCRIBE.

Dear Therapist,

The summer issue of HTM is all about letting yourself shine – professionally and personally.

As ever, we’ve got a rich seam of sound business advice running through the magazine from our fantastic contributors. The CAM Coach Mark Shields shares his words of wisdom on forging a future in the CAM industry, while Jonathan Pollinger and Amanda Cook share their internet marketing expertise. Continuing professional development is a vital part of any therapist’s journey, and Adam Lomax show you how to make the most of the opportunities for CPD throughout your career.

If you have all the skills but lack the confidence to make your business take off, read Katalin Swann’s advice on how to build up your confidence and your career. Hone your soft skills with Louis Jensen’s Business Journal, and learn how to articulate and communicate with ease with Rachel Fairweather of Jing Massage. Success is nothing to be afraid of, and life coach Nova Woodrow shows you how to stop self-sabotaging and embrace it.

We’ve also got real-life business case studies, to show you how anything is possible if you really want it. We also launch a new series in partnership with holistic health experts as they show us different ways to cope with stress in our new series, “Ask the Hale Clinic”.

HTM’s ‘You & Your Health’ section is packed with natural health, beauty and lifestyle advice to help you enjoy summer to the full. We have fabulous features on integrating yoga into family life, and also using your practice to reconnect with those you love. Our latest makers share their passion for their products, while Janey Lee Grace helps you to get gorgeous summer skin and hair with her holistic beauty picks. Make a light and delicious summer salad with Charlotte’s recipe and whip up some indulgent puddings with our seasonal sugar-free recipes.

We’ve also got three fabulous competitions, and some great reader discounts exclusively for you.

Enjoy this summer issue and we wish you health, wealth and happiness,

Amy x 

 

 

sole trader book cover

Here’s hoping you are enjoying the festivities, family time and fun that comes along with a long Easter weekend…

Have you grabbed a few moments to read a good book? When it comes to reading – you can not only fill your brain with great ideas, but also count your reading time towards your CPD hours… So let’s talk business! Here are six good business books that will make your Good Friday even better:

NUMBER 1: The 4-Hour Work Week: Escape the 9-5, Live Anywhere and Join the New Rich [Paperback] BY Timothy Ferris

NUMBER 2: Sole Trader: The Holistic Therapy Business Handbook [Illustrated] [Paperback] BY Jane Sheehan

NUMBER 3: How to Start a Home-Based Massage Therapy Business [Paperback] BY Shirley L.Philbrick

NUMBER 4: The CAM Coach BY Mark Shields and Simon Martin

NUMBER 5: Business Practice for Therapists by Nicola Jenkins

NUMBER 6: Business Management for Hairdressers and Therapists (Professional pathways series) by Ms Susan Cressy

Grab these reads and more on Amazon.

 

THE U.K’s ONLY

INTEGRATED NLP,HYPNOTHERAPY & COACHING

DIPLOMA

MARK SHIELDS

Trainer,  Author, Mentor

Mark is The Founder of the Life Practice Group. He has achieved the highest level of training in NLP, Hypnotherapy & Coaching.

He is nationally respected as a successful Life & Business Coach, Media Expert, Author and Motivational Speaker appearing regularly on TV and Radio. Having worked successfully with thousands of clients which includes TV Presenters, World Champion Sportsmen, Senior Business Leaders. and Senior Government Politicians. His latest best selling book “The CAM Coach” co-written with Editor of CAM Magazine: Simon Martin has achieved international recognition of helping practitioners achieve success within their Complementary & Alternative businesses.

PART 1 

Practitioner Level: Core Skills

17-26 MARCH

23 APRIL – 2 MAY 

 

PART 2

Mastery Level: Clinical Practice

9- 18 JUNE 

10-19 NOV

 

PART 3

Business Coaching

14-15 JULY

1-2 DEC

Congratulations to Amy, on her first issue as Managing Editor of HTM … Now busy working on a Spring issue for all of you lovely readers, here is her Editor Letter for the current Holistic Therapist Magazine… Subscribe today for more news, business and health in the industry’s No.1 Business Guide.

(Cover credits: Tina and MUA: Jolina O’Hair)

Dear therapist,

Welcome to the latest issue and Happy New Year! It’s my first issue as the new editor and I’ve been absolutely loving working with the fabulous HTM team to bring you the first issue of 2014.

Since I’ve taken the reins from the former ed Jordan (who’s now to be found running the HTM website), I’ve got to know our great regular contributors, discovered some more talented and experienced writers, heard some inspiring stories from readers, tried out some gorgeous new products for healthy holistic living and working, and had an incredible treatment. All of this and more is squeezed into this issue of Holistic Therapist Magazine. 

This New Year issue is all about new beginnings, refreshing your business and your life, embracing change and making 2014 your best year yet. As always, our remarkable team of regular contributors share their words of business wisdom. Rachel Fairweather writes about starting out and staying in business (page 24); life coach Mark Shields shares how to use the principles of teamwork for greater success (page 30); Jonathan Pollinger show you how to refresh your online profiles (page 14) while we also learn how to successfully launch a website in the new year (page 15); David Balens demonstrates how students and newly qualified therapists can safely develop their skills (page 26); Sandy Newbigging shares his teachings on making powerful and positive life changes (page 37); and Dr Stephen Hopwood brings you news of the “anti-cancer effect” for men of wholefood supplements (page 13).

We also celebrate Chinese New Year with features on using its symbolism to promote your business (page 16), as well as sharing tips on staying healthy this winter by using acupuncture and traditional Chinese medicine (page 54), Karen Watkins’ reveals her ABC of top detoxing foods (page 52), and Charlotte Palmer offers you a winter warming Eastern recipe to make to warm your cockles on chilly nights (age 53). We honour St Valentine’s Day with some beautiful alternative loving gifts (page 45); celebrate Mother’s Day with pampering products (page 42), our new mum’s diary (page 39) and Rosanna’s advice for safely getting back into exercise after birth (page 40), and show you how to make New Year’s Resolution’s work for you (64). The magazine is also packed with inspiring real-life case studies and an interview with a very well known actress, model and mum (page 66).

It’s great to be on board as part of the HTM team. If you have stories, news and events that you’d like to share and see featured in the magazine, please get in touch – I’d love to hear your news so drop me a line at amy@holistictherapistmagazine.com.

Amy x

Issue 4 is out and if you managed to head to Camexpo you may have met some of the team at the HTM stand… the issue is packed full of articles for you and your health and of course lots of business advice.  The beautiful cover girl is holistic loving TV presenter Anna Williamson.  The photo shoot took place at Tulip Yoga Studios in Clapham… thanks to the fab team: Darren Brade, Emily Rose, Vicki Lord, Nina Sobers.

WHAT IS IN THE FESTIVE ISSUE?… ‘Tis also the season to be jolly – so say a big corpulent ‘NO’ to stress with a little help from Hazel Bate, eat to avoid stress with Karen Watkins’ nutritional advice, and Reiki yourself to a more relaxed you, and fight off stress with Rosemary Pharoh’s column. If that isn’t a big enough message to say ‘chill out’, then mix up your modern mind with the traditions of Zen, outlined by Simon Hathaway.  Oh and just to confuse you all, stop chilling out in the literal sense, and ensure you wrap up warm in the horrid weather with our cosy tips.

As a businesswoman, I am fully aware of the importance of relationships, be them with your colleagues, maintaining good ones with friends and family, or building strong ones with clients, and so this issue I have written top tips to help you build client relationships; Jane Sheehan talks about the importance of client rapport; and pitch your products with Max McMurdo, who shares his expert knowledge from his time on BBC’s Dragons’ Den.

HTM wants you all to enjoy the final quarter of what has hopefully been a successful year so far, and reap the business benefits it brings too.  Read all about how you can take advantage of the holiday period with Mark Shields’ Coaching; Ara Lee shares tips on gaining repeat business during Christmas; and Sue Masters provides advice to help you through the festive season without burning out.

I get so carried away telling you the great articles we have per issue, that the best thing to do is to actually get on with reading it… So I’ll leave you to it!  Grab your copy at an exhibition or show, or subscribe now

Oh, wait! Before you go, please know that the whole HTM team thank you for your support this year, and are so glad you are gaining enjoyment as well as business benefit from the Industry’s No.1 Business Guide.  We wish you all a truly wonderful Christmas and we look forward to sharing another successful New Year with you all.  Until then, be merry and jolly, and loving to everyone you meet, drink sensibly, and be choosey with food you eat, sing songs, dance and play games that you love, and embrace each and every moment with an internal warm hug.

Until next time,

Jordan

Managing Editor

 

So what are your New Year’s resolutions?  Maybe you don’t do the resolution thing!  There is no denying that the start of a fresh New Year is the perfect time to reflect about your life as a whole – business, personal, and health… but with so much to think about after the festive food, fun, and family frolics – where do you start?  Issue 1 of HTM has plenty for you to get started with when it comes to business direction.  Mark Shields offers tips on how to utalise the first quarter of 2012, Sue Masters provides ways for you to detox your business and there are loads of other articles on injecting freshness into your business with advertising, PR, marketing, social networking and more … which is what would be expected from The Industry’s No.1 Business Guide.  So the biz side of things for the New Year is covered… how about you and your health?  Read on for ten ideas that will make you smile and feel fresh for the year ahead…

  1. Reinvent your image with a fresh new hair-do… get low lights, high lights, try a fringe, or luscious layers.  It is amazing how you feel prepared to face the world when you have a nice new hairstyle.
  2. If you got a Kindle or other reading device for Christmas, take advantage of the free downloads or 99p offers, and dedicate some time to reading each day.  Getting lost in a good story constitutes well needed ‘me’ time away from the stresses and strains of your working day.  It is also nice to escape reality and indulge in a world of imagination.
  3. Head to the post-Christmas sales and grab yourself a treat, the best way to do this is to allocate a certain budget and take that amount in cash, leaving all credit cards, debit cards and cheque books tucked away at home.  This way you will not feel guilty that you have overspent and you are more likely to only come home with things you really love.
  4. The New Year is a great time to start a hobby that you have always wanted to do, or to learn a new skill… maybe a new language, a musical instrument, or martial arts.  Remember life is about balance and in order to be great at work and in your personal relationships you must dedicate time to doing the things that make you happy and relaxed too.
  5. Do something invigorating – a sky dive, or off the road race.  If this is way too extreme for you – try having a cold shower after a warm one… this not only freshens you up leaving you feeling invigorated but it also closes your pores and is fantastic for your skin.
  6. Post Christmas budgets are often tight, but it is a great time to buy bigger items that are discounted… buy a new bed.  If you have long suffered with a bed you have had for years, this is the perfect time to re-invest.  Sleep is so important and you will be a different person after having a fantastic night’s sleep on an amazing bed… don’t buy online, it is best to go to a showroom and try out the mattresses – just don’t fall asleep in the store.
  7. De-clutter – clean up your home or treatment room and throw or give to charity any things you no longer use or need.  This may seem an unattractive option, however it will make you feel great.  You will clear your mind as well as your surroundings – there is little point in holding on to ‘stuff’ just for the sack of it or on the off chance you may use it in ten years time.  If you de-clutter regularly it will be an easier task each time.
  8. CHEESEY CLICHÉ ALERT:  Do a good deed a day and you will feel a million pounds – it can be as small as helping somebody pack their shopping or letting them go before you in a queue.  These little gestures remind us what life is really about, without the fast pace and materialism.
  9. It may already be apart of your daily routine – but it is so easy to drop it to the bottom of the list or even erase it from the list altogether – get some exercise and make it daily, it can be a little dance in your living room, a stroll in the park or a full on work out at the gym… whatever you choose it will lead to a new you, emotionally, mentally and physically too.
  10. Last but by no means least, simply smile and laugh as much as possible… people get caught up in taking life too seriously.  So SMILE – It makes people feel good as well as yourself, as long as it is a sincere… Go on, do it now, laugh at something that amuses you or smile at somebody… told you, feels good doesn’t it.

(Photographer: Marcello Pozzetti Make-up: Emily-Rose Model: Rebecca Richardson)