Wednesday 03 Sep 2014
The Industry's No.1 Business Guide

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Congratulations to Amy, on her first issue as Managing Editor of HTM … Now busy working on a Spring issue for all of you lovely readers, here is her Editor Letter for the current Holistic Therapist Magazine… Subscribe today for more news, business and health in the industry’s No.1 Business Guide.

(Cover credits: Tina and MUA: Jolina O’Hair)

Dear therapist,

Welcome to the latest issue and Happy New Year! It’s my first issue as the new editor and I’ve been absolutely loving working with the fabulous HTM team to bring you the first issue of 2014.

Since I’ve taken the reins from the former ed Jordan (who’s now to be found running the HTM website), I’ve got to know our great regular contributors, discovered some more talented and experienced writers, heard some inspiring stories from readers, tried out some gorgeous new products for healthy holistic living and working, and had an incredible treatment. All of this and more is squeezed into this issue of Holistic Therapist Magazine. 

This New Year issue is all about new beginnings, refreshing your business and your life, embracing change and making 2014 your best year yet. As always, our remarkable team of regular contributors share their words of business wisdom. Rachel Fairweather writes about starting out and staying in business (page 24); life coach Mark Shields shares how to use the principles of teamwork for greater success (page 30); Jonathan Pollinger show you how to refresh your online profiles (page 14) while we also learn how to successfully launch a website in the new year (page 15); David Balens demonstrates how students and newly qualified therapists can safely develop their skills (page 26); Sandy Newbigging shares his teachings on making powerful and positive life changes (page 37); and Dr Stephen Hopwood brings you news of the “anti-cancer effect” for men of wholefood supplements (page 13).

We also celebrate Chinese New Year with features on using its symbolism to promote your business (page 16), as well as sharing tips on staying healthy this winter by using acupuncture and traditional Chinese medicine (page 54), Karen Watkins’ reveals her ABC of top detoxing foods (page 52), and Charlotte Palmer offers you a winter warming Eastern recipe to make to warm your cockles on chilly nights (age 53). We honour St Valentine’s Day with some beautiful alternative loving gifts (page 45); celebrate Mother’s Day with pampering products (page 42), our new mum’s diary (page 39) and Rosanna’s advice for safely getting back into exercise after birth (page 40), and show you how to make New Year’s Resolution’s work for you (64). The magazine is also packed with inspiring real-life case studies and an interview with a very well known actress, model and mum (page 66).

It’s great to be on board as part of the HTM team. If you have stories, news and events that you’d like to share and see featured in the magazine, please get in touch – I’d love to hear your news so drop me a line at amy@holistictherapistmagazine.com.

Amy x

HTM cover issue 8

With winter almost here, what better way to spend a cosy warm break from work, than curled up with a cuppa herbal tea on a cosy chair with your copy of HTM?

Find out more about This Issue, and Subscribe, or get your hands on any Back Issues and stock up on your business knowledge for the festive season.

 

This issue we have heaps for you to read on business, including creativity, press release writing, internet security and online DIY PR. We also have a great new book review, and an amazing luxurious competition prize: A break for two at Alexander House and Utopia Spa.  The issue is splashed with colour – Feng Shui, colour therapy, a rainbow diet and so much more for your business and for you and your health.

Subscribe to The Industry’s No.1 Business Guide 

 

Issue 4 is out and if you managed to head to Camexpo you may have met some of the team at the HTM stand… the issue is packed full of articles for you and your health and of course lots of business advice.  The beautiful cover girl is holistic loving TV presenter Anna Williamson.  The photo shoot took place at Tulip Yoga Studios in Clapham… thanks to the fab team: Darren Brade, Emily Rose, Vicki Lord, Nina Sobers.

WHAT IS IN THE FESTIVE ISSUE?… ‘Tis also the season to be jolly – so say a big corpulent ‘NO’ to stress with a little help from Hazel Bate, eat to avoid stress with Karen Watkins’ nutritional advice, and Reiki yourself to a more relaxed you, and fight off stress with Rosemary Pharoh’s column. If that isn’t a big enough message to say ‘chill out’, then mix up your modern mind with the traditions of Zen, outlined by Simon Hathaway.  Oh and just to confuse you all, stop chilling out in the literal sense, and ensure you wrap up warm in the horrid weather with our cosy tips.

As a businesswoman, I am fully aware of the importance of relationships, be them with your colleagues, maintaining good ones with friends and family, or building strong ones with clients, and so this issue I have written top tips to help you build client relationships; Jane Sheehan talks about the importance of client rapport; and pitch your products with Max McMurdo, who shares his expert knowledge from his time on BBC’s Dragons’ Den.

HTM wants you all to enjoy the final quarter of what has hopefully been a successful year so far, and reap the business benefits it brings too.  Read all about how you can take advantage of the holiday period with Mark Shields’ Coaching; Ara Lee shares tips on gaining repeat business during Christmas; and Sue Masters provides advice to help you through the festive season without burning out.

I get so carried away telling you the great articles we have per issue, that the best thing to do is to actually get on with reading it… So I’ll leave you to it!  Grab your copy at an exhibition or show, or subscribe now

Oh, wait! Before you go, please know that the whole HTM team thank you for your support this year, and are so glad you are gaining enjoyment as well as business benefit from the Industry’s No.1 Business Guide.  We wish you all a truly wonderful Christmas and we look forward to sharing another successful New Year with you all.  Until then, be merry and jolly, and loving to everyone you meet, drink sensibly, and be choosey with food you eat, sing songs, dance and play games that you love, and embrace each and every moment with an internal warm hug.

Until next time,

Jordan

Managing Editor

 

Spring is the time to awake from our warm winter comfort foods and start to expand into introducing a fresher greener and fruitier way of eating. For a more positive outlook I’ve added an exotic fruit twist to this simple colourful coleslaw to put a zing into your step!

High in Beta Carotene and Vitamin C, Mango is said to be a mood enhancer it is a great blood cleanser combats acidity and poor digestion. The Omega Oils are a good source of essential fatty acids that are also reported to improve brain function and mood.

Beetroot is a good blood builder and is an excellent intestinal cleanser, detoxifies the liver and the gall bladder.
Beta carotene rich carrots are also excellent detoxifiers!

Beetroot and Carrot rainbow salad with Mango Salad dressing

Grate an organic medium sized beetroot a ¼ of a small red cabbage and two large or three small to medium size organic carrots in a bowl squeeze over some lemon juice and cover in mango salad dressing:

Throw in the liquidiser:
Half a ripe mango cubed.
2 tablespoons of apple cider vinegar (Biona unpasterised best)
A squeeze of fresh lemon or lime juice
A small handful of torn fresh basil
A generous drizzle of extra virgin Olive Oil
And a generous drizzle of Hemp seed oil (or Udos Oil)
Either a tsp of raw honey – if immune boost needed use Manuka honey or if diabetic choose Yacon syrup
A tsp of crushed mustard seeds.
A ¼ tsp of Seagreens Asco fine granules

Whiz in the liquidiser until the mango becomes smooth and no longer lumpy and all the ingredients are evenly distributed.

Pour over the rainbow salad or store in an airtight dark container in the fridge away from light for future salads.

Charlotte Palmer
http://www.foodspecialist.co.uk

 

Being a Holistic Therapist does not absolve you from the normal rules of running a financially viable business. Clients will need to know you exist in the first place, and this is where marketing comes in handy. Here is a list of promotional activities to consider.

1. Make use of ‘social networking’ sites, these are free and can get you noticed. You can post articles/blogs, show promotional videos, send bulletins and more.  Use the ‘1 in 5 rule’;  for every 1 blatant sales post you tweet or send make sure it’s balanced by 4 casual/informative posts, that way your followers feel that they are interacting with you and not just being sold too. These sites are all free and easy to use.

  • LinkedIn
  • Facebook Pages
  • YouTube
  • Twitter

2. Make use of free and low cost internet listing sites:

If you belong to a professional organisation for your therapy, they will probably have directory that you can be added too.

3. If you can write then how about the odd free article in a magazine? This gets you a massive ‘advert’ in a magazine or paper for free. There are so many print and online magazines that promote natural health and they all need a constant stream of articles.

4. A free talk/presentation will also get you noticed, and gives you an audience to hand out your literature to. Perhaps target a group to present too (ie as a Nutritionist I could do a talk on weight loss to the local slimming world group)

5. Press releases! These are small bits of writing in a local paper that look like a story but is actually written by a business to promote themselves. Easy to write, but there are some guidelines, check out: http://www.bbc.co.uk/dna/actionnetwork/A4288944

The idea is to make what you’re doing into a ‘story’ then it goes in and you’ve a free advert.

6. Promotional literature – make sure these (leaflets, flyers, business cards etc) are professional, eye catching and not too wordy. Give them out at every opportunity. It seems obvious but often I’ve asked for someone’s card and they don’t have any with them. Mantra: Always Carry Your Business Card Everywhere.

8. Networking.  Get out there to events that will be full of the kinds of people you wish to have as clients. Check with your local Chamber of Commerce as they host several free events throughout the year. Your local area may have all sorts of other networking opportunities from business breakfasts to the fast-paced Speed Networking. (not for the faint-hearted)

9. Consider producing a small seasonal newsletter, by email and as hard copy to distribute to health food shops. A lot of shops won’t take your promotional literature but will happily stock your free newsletter! Keep costs down by making it an online newsletter or use a free html newsletter program like MailChimp

10. Be organised and plan ahead!  Keep a calendar of future marketing activities so you are always ahead of the game. A good diary, calendar and/or year planner for your wall are essential.

11. Take advantage of common holidays etc. (ie if you’re a massage therapist, how about gift vouchers on Mother’s day, or promo offers on hypnotherapy during national non-smoking day etc). Always adapt your promotional literature to reflect the current happenings.

12. Target your marketing. If you are a Hypnotherapist for example, your flyers should be tailored differently for smokers and those who are overweight for example. As a skincare producer I have totally different flyers for targeting vegans (cruelty free potions) and ‘holistic mothers’ (organic babycare!)

13. A website is a really good idea these days; most people prefer to ‘check you out’ online before committing to contacting you directly. Keep it professional though, no silly animated graphics!!  You can use a website to post info/articles etc, create a newsletter, a health group and even a forum. Low cost bespoke websites for therapists are available from www.tea-and-trinkets.co.uk

14. Make use of simple technology like Skype and YouTube to run online course, lectures and ‘webinars’ (live online seminars). Potential customers will enjoy the ‘real-time’ interaction with you, and it costs nothing.

15. Don’t try all these at once as you’ll have no time to actually ‘do’ your therapy. Carve out some time each week for marketing activities. I use Mondays as it has a ring to it ‘Marketing Monday’ and helps to make the habit stick.

Remember ALL businesses need to deploy good marketing and promotional activities if it is going to be a success. Free marketing is always going to be time well spent.

AUTHOR:

Star Khechara is the author of The Holistic Beauty Book and The Facelift Diet (coming soon). She is an Organic Skincare Formulator and Skincare Lecturer at School of Holistic Cosmetology www.schoolofholisticcosmetology

Follow her https://twitter.com/#!/BeautyAngelStar

Like her https://www.facebook.com/StarKhecharaAuthor

Issue two is available now… we have some fantastic new contributors, who you can read more about on our News Blog, there are features on confidence, branding, getting out doors, insurance, tax, legislation, a competition where one reader can win a business opportunity worth £200 courtesy of The Infinity Training Academy and Neal’s Yard Remedies, plus so much more… so get your copy via the subscription page… it’s just a click away!

 

 

Cover Model: Satu, Photographer: www.paulweaverphoto.com

Trying to grow older gracefully in our world of knives and needles is a very difficult task indeed. I refuse to succumb to the barbaric nature of a nip here and a tuck there. Plastic surgery has a strong history, but nowadays the once-taboo subject is so accessible that with the motto ‘prevention is better than cure’ in mind, people as young as twenty are indulging in anti-aging solutions, not to mention the plethora of other treatments and procedures available on speed dial. So, if you too, refuse to digest Botox for breakfast or fillers for lunch, but still want to fight back at the aging process, gracefully of course, then read on…  Oh and I apologise in advance for the shameless but scarily apt references to animals, and hopefully the only creature you will be compared with this year will be a spring chicken.

Bull in a China Shop: Sophistication doesn’t make you look older – just more refined! So walk with elegance, and avoid swearing. You can’t get grace from an injection!

Rat Teeth: To prevent gum disease, brush twice daily, floss daily too and use antibacterial mouthwash. Remember that coffee, wine, curried-food and cigarettes are all guilty of staining teeth – not to mention causing smelly breath.

Mutton dressed as Lamb: It’s not what you wear but the way that you wear it. Dress according to shape and personality rather than showing off lots of flesh. If you overdo it, you will have the adverse effect – and that goes with the make-up too! Wear shades that suit your skin tone, and that enhance your best features… Take a leaf out of Emily-Rose’s debut book ‘How to look pretty not plastered’ proving that less is more.

Cow Udders: Breast tissue loses elasticity with age or dramatic weight loss. Do pectoral exercises to build the muscle beneath the tissue, giving your breasts a firmer appearance. Be confident, maintain good posture and buy a well-fitting, supportive bra. If you need extra padding then there are lots of gel and plunge bras available at all good lingerie stores. You really don’t need a to be sliced open and stuffed like a turkey in order to create a nice, youthful silhouette.

Rhino Skin: As we age our skin loses collagen, thus elasticity, and as a result it sags and wrinkles. Drink lots of water and moisturise regularly. After a warm shower, blast your whole body with freezing water – closing pores, locking in moisture and firming skin. This technique is also used to combat dreaded orange-peel skin.

Crows Feet: Lines around the eyes and mouth are likely to be worse if you are a smoker. Smoking forms lots of toxins in the skin, making it thinner and duller. Lines are created by the constant pulling on cigarettes. These lines are also referred to as laughter or expression lines – they add character to a face, unlike Botox. Drink lots of water to flush toxins out, and use natural eye cream before you go to sleep so that it gets working throughout the night. Avoid squinting by wearing sunglasses on a bright day – or wear your prescription glasses when needed. Stop smoking, but keep laughing!

Cats Whiskers: As the years add up, hair seems to randomly sprout from your face – don’t use a razor – it will only grow back thicker and darker! Waxing can thin the skin, making it more prone to line development. I’m personally a fan of threading – I get this done on my eyebrows once a month, you can also get your top lip, chin and the rest of your face threaded if required.

Panda Eyes: 
If you are not getting your eight-hour recommended sleep, then you will have tired, dark or ‘old-looking’ eyes. Put sliced cucumbers on your eyes to reduce puffiness, it cools your eyes and reduces the appearance of tiredness and black circles. I personally know three people that have had their ‘bags’ surgically removed from under their eyes – the recovery was shocking – and they still look tired after a night out –  pretty  pointless!

Pig Guts: You get out what you put in – so try and limit refined sugars and junk food. Don’t diet or deprive yourself of a sinful pleasure – just try to be moderate. A balanced, healthy diet, including lots of water, fruit and veg will do wonders for your skin. Be moderate with your alcohol in-take too – hangovers instantly age the appearance of skin. Ensure you read Karen Watkins’ column per issue, she has great knowledge and advice on nutrition.

Zebra Face:  More lines – and uneven skin tone! I use Bio Oil instead of a moisturiser – it evens out skin tone and reduces scars and blemishes, it is also said to have an anti-aging effect. I suffer from a deep frown mark – and after trying different creams and even sleeping with tit-tape on my head – I came across the perfect solution for a roadmap face. Frownies are adhesive patches that you place on the troubled area, the results are amazing – the patches re-educate the skin not to create the line… I chose them for the judges to try for this issue’s Professional Pix… read Issue 2 for their verdicts.

Turkey Neck: Stop neglecting your neck – moisturise it, put a face pack on it, and do neck stretches. You can detract people’s eye-line away from the troubled area by wearing a necktie, low-cut top or necklace with large pendant.

Sloth: Be more active by walking instead of driving, or running up the stairs. For all you mums out there – pelvic floor exercises will prevent incontinence as the years clock up. Exercise not only increases your fitness levels, and burns fat – but it also gives you a natural all-over glow and feel-good factor. Try yoga, Pilates or a Zumba class.

Raccoon Stripe: Cover your grey hair with low lights – lighter shades running through your natural colour lift your skin tone, giving you a fresher appearance. Avoid block colour and dramatic changes. Have your hair regularly restyled to inject freshness into your overall look – long hair can drag your face down and make your features look gaunt – so go on, try the chop.

Leopard Print: I’m not talking lingerie – but ‘liver spots’! Also referred to as ‘age spots’; these small brownish skin pigmentations are due to over exposure of sunlight, and are a sign of high levels of toxins in the skin. The skin is the largest organ on the body and we need to look after it! To avoid these spots, wear a high factor sun-cream – try a spray for ease of application. Also avoid the peak time of sunlight – usually late morning to mid afternoon. If you notice major difference in your skin pigmentation, especially in areas other than your shoulders, face and backs of hands, then you should seek medical advice. Read Louise Spikings’ feature on getting sun exposure in a safe way in Issue 2.

Surgery for health reasons is advisable, and should always be discussed with a medical professional, however when it comes to cosmetic surgery – you just don’t need it, and neither do I!

 

Illustration: Ara Eden Lee

The purpose of my blog on love and relationships? … Well, my life as a spectator is constantly throwing me a vast array of love topics which propel me, often with great speed to my laptop. I love to write, offering up my perspective in a “me, you” discussion and then I like to offer advice as an “experiencer” first, then an educator, on what maybe happening. It’s then up to you and your innate wisdom to take from it what feels right.

 

Would you do anything for love? And when you find love with another is it enough to have a long lasting and happy relationship?

 

I have experienced many people over the years, myself included, sniffing over another box of man sized tissues while whining “but I love him or her” when a relationship is clearly not going well. The pain in the body and soul is excruciating and yet we chain ourselves to love like Emily Pankhurst. Seems bizarre on some levels but we all do it.

 

Lately, the mantra “love is not enough” keeps playing in my mind and rolling off my tongue to those who want to catch it. I see people in relationships where what they truly want, need or desire is not being wholesomely fulfilled, but they feel this indefinable thing called “love” and it keeps them staying where they are and putting up with less than ok.

 

Katie Hendricks, a renowned relationship expert, said on a recent podcast, we need to know what our 3 “must haves” and 3 “absolute no-no’s” in order to have the relationship that feels good. That was an eye opener for me because I can think of many past relationships where several no-no’s were present and yet I was convinced that loving the person was enough and that love would win over all in the end. Doh!

 

A “must have” for you could be someone who is into spiritual and self development and although I interject here, saying that I don’t necessarily think relationships work when two people are “tooled” up, having someone who has common interests and hobbies may make the relationship easier and better. That’s really it isn’t it. When love is tough more than it’s good, we must look at the elements of why.

 

I know for me the above “must have” is present in my relationship and this common ground we share, deepens our love. A wonderful thing and because my beloved has worked on himself extensively our relationship is all the easier because of it. ( I have too by the way…lol!).

 

Having different backgrounds and upbringings can irk at a relationship as well. My ex-husband and I had completely different upbringings. He grew up with 3 brothers and a mum who had a string of different men and husbands and Neil never felt that love was safe and long lasting. I loved him so very deeply but the differences tore us apart in the end. I believe that you get married for life, but he had experienced several marriages during his parenting and so felt that it was ok to jump in and out of marriages willy nilly.

 

A “must have” for you might be someone without children. If you are childless and you meet someone with children then the dynamics are completely different. They will have daddy and mummy time and you will have to fit in, like it or lump it. If you are not up to it then don’t go and fall in love with someone who has kids, simples! I don’t mean to sound hard but a girlfriend I know has a relationship with a man who is the sole caretaker for his son. She has 2 grown up sons who are not at home and she wants her man and lots of time with him to explore the world and life. A natural desire I feel. It has caused great angst in the past because maybe it is a no no for her deep down and yet it is so not easy because she will have to be a mum to her man’s son in many ways.

 

Distance between you if you live in different parts of the country or the world, will cause angst at some point. Love falters unless you are in the same room for good periods of time because connection is largely based on physical closeness. I once had a boyfriend who lived only 2 hours away but the distance did cause friction. We used to ag over who would go to who’s at the weekend etc. Eventually comes the decision, who is going to move to who? A move is a big decision and the depth and quality of your love comes under the spotlight. Is love really enough when you could be way away from friends, family, work/business and your whole life?

 

People break up over distance problems, the “wrong time in life to meet”, large age gaps,  different upbringings, different cultural backgrounds, different religious/spiritual standings and other things, all the time.

 

How many times have you been in the pub or sat with a group of mates where the hot topic is of a relationship break and they list all the reasons why it didn’t work which often have nothing to do with love? So love wasn’t enough then?! Yes some people will say “we fell out of love” and I really hear that and that’s a subject for another article but generally life consists of many elements that all need to come together nicely for love to feel like it has got fertile ground to flower.

 

So what can you do? Well it’s all about risk mitigation if you are cautious type. I used to oscillate regularly from the cautious type to throwing all caution to the wind. So ouch!

 

Let’s look at this inflated example to get the thought juices flowing. If you meet a man/woman in a bar who is totally gorgeous but they have 4 ex marriages, a string of kids, they live in Timbuktu and regularly sacrifice lambs on an alter and expect you to be circumcised before you have sex, then I guarantee that no matter how hot they are, love won’t be enough in the end. Get my point? But we often choose not to hear the important stuff up front because the lust goggles cloud your vision.

 

To singletons I always say, I know many times you just can’t help who you are attracted to, but throw in a huge dollop of discernment where you can. What I mean by that is stand back and spectate on a prospective mate and see if who they are and what they are about is likely to make love easy or not! It will save you time and heartache. It is a choice.

 

When people start dating the key stuff is usually known up front over a bottle of wine or two. Where they live, have they been married, have they got kids. During the honeymoon stage all this seems irrelevant because you just “wanna to be togever”. But as the chemicals of war kick in the next phase, fondly knows as the friction zone, these things are up for discussion and often argued over.

 

To marrieds and long term daters I would ask…now you know this person you co-habit with, is love enough? Many may say will say yes every time but I am talking to those who may say “errrr no actually.” If you are with someone and life is difficult with your partner/spouse but you “love ‘em” ask yourself if you want to spend your life like this or do you want it easier? Assuming you say yes to that, get talking to your partner, always from a place of “I feel” or “what I really need to feel happy is..” Try not to tell them what wrong with what they are doing. Defence lines build that way. If this is where you are at but feel at a loss to know how to go about communicating your concerns then give me a call.

 

I am always here to offer support and advice and to set the way for a new perhaps renewed path to love or to find a way to say goodbye nicely because love is not enough. I offer a number of ways to help from phone to Skype to 1:1 in person sessions.

 

No-one said you had to put up with and adapt yourself and even prostitute you heart, for love. You can choose more difficult mates by not seeing or not wanting to see what are really absolute no-no’s for you. Making love easy is a choice. What’s it going to be for you?

 

‘Til next time my little love students

 

by Gina Hardy

Check out the Spa feature in Issue 1, the editor has chosen 5 spas perfect for Mother’s Day, and of course 5 spas perfect for Valentine’s Day – links are below, hurry  you still have time to book…

FIVE SPAS FOR YOU AND YOUR LOVER

Seaham Hall    (featured in the image)
Auchrannie Spa resort 

Hotel 1898
Hotel Villa Toskana 
Ferienart Resort & Spa 

FIVE SPAS FOR YOU AND YOUR MOTHER

K West – Hotel & Spa 
The Chester Grosvenor 
Rockliffe Hall Hotel  
Cedar Court Grand Hotel & Spa
Macdonald Bath Spa Hotel