Asquith London Launches New RangeJason Firmager
Asquith, the ethical yoga, Pilates and activewear label have launched their most vibrant collection to date following a recent rebrand. Their Spring Summer ‘15 Tutti Frutti collection uses nature’s freshest, boldest colours, including watermelon, satsuma, blossom and cornflower. Eco-friendly fabrics, bamboo & organic cotton remain staples, along with two new additions: bamboo seamless and viscose marl, which are soft, durable and provide an even better fit.
Asquith talked to their community of customers and yoga and Pilates teachers before designing the collection, resulting in more fitted, dynamic styles and vibrant colours. Founder Alice Asquith discovered that activewear is becoming part of her customer’s everyday wardrobes, so designing styles that were practical ‘on-mat’ but didn’t look too sporty ‘off-mat’ was key.
New styles include Jump To It Tee and Live Fast Halter Neck, two extra long length styles with bra support. The Soul Spun Cami in new bamboo seamless has hidden inner bust support and a flattering 1950s corset cut. Tops to throw over on chillier mornings include the Easy Long Sleeve T and the Every Cloud Hoody – a grey marl luxe hoody with satsuma detailing. The new Tie Cuff Pants and Go To Vest & ¾ Sleeve Tee are new wardrobe essentials. All are designed to work with Asquith’s bestselling classics, such as their harem pants, batwing tops and wrap cardigans.
Alice Asquith, Founder and Creative Director says:
“It’s extremely important for us that our collections are something that women feel good wearing wherever they go, so it was therefore no surprise to find that increasingly our clothes are being used day-to-day; comfortable, flattering and elegant collections with subtle detailing are our signature style.
As we always use nature’s finest, eco-friendly material, it made sense to look to nature for the colour palette too and we love the new bold colours this season. I hope that all women with busy lives will find this collection a useful and easy part of their wardrobe – on and off the mat!’”